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What is Storytelling? Why it is mission critical in product management

What is Storytelling? Why it is mission critical in product management

Storytelling is key to sell your product idea

A story can help communicate why customers need a specific product in their lives

A good story needs a plot, crisis, climax and call to action

Think plot as people who are key to story

Crisis is the problem that you want to solve

Climax is the solution that makes people in the story happy

Call to solution is your ask

The single most important point of the story is to end climax with an ask

Storytelling is universal to the human experience and single most important skill for product managers

Thank you for learning